Snood

Snood Hotels Company
Building Saudi Hospitality for the Future
Founded in Makkah in 2016, Snood Hotels Group is a Saudi hospitality group built around a clear ambition: to deliver authentic Saudi hospitality through professional hotel operations, scalable growth, and guest-centered experiences.
Snood began with one 75-key hotel and has grown into a hospitality group operating 30+ hotel towers with 7,200+ hotel keys across Makkah, Madinah, and Riyadh. Over the last three years, the group has achieved 125% growth, supported by a customer database exceeding 7 million records, 25+ strategic partnerships, and a growing presence across religious, leisure, family, and business travel segments.
In 2025, Snood launched a new visual identity inspired by Sadu patterns and traditional Najdi doors, reflecting Saudi heritage through a modern hospitality language. This identity brings the group’s promise, “Your Second Home,” to life by creating an experience built around comfort, belonging, trust, and genuine welcome.
Snood is more than a hotel operator. Its ecosystem includes specialized companies such as Mozn Snood for Umrah services, Merlin for hotel operations, Cloud Residence for cloud-based hospitality solutions, and Sanadah for hotel and tourism reservations. Together, they enable Snood to serve the guest journey before arrival, during the stay, and after departure.
Each year, Snood serves more than 1 million Umrah guests from 27 countries and more than 20,000 Hajj guests from 18 countries, while welcoming tourists, families, and business travelers through a growing portfolio of hotels. The group also holds international quality certifications including ISO and HACCP, reflecting its commitment to operational excellence and service consistency.
Through its scale, Saudi identity, integrated ecosystem, and guest promise, Snood Hotels Group represents a rising Saudi hospitality brand contributing to the future of the Kingdom’s tourism and hospitality sector in alignment with Saudi Vision 2030.
Snood is not only building hotels; it is building Saudi hospitality for the future.