UMusic Hotel Madrid
Outstanding Concept Hotel
2026 SEASON 2 RESULTS ANNOUNCED • 2027 ENTRIES NOW OPEN
2026 · Noble Outstanding Hotel
Behind the recognition
# EPISODE GADING SERPONG
### Unfolding History, Retelling the Story
Located in the heart of Gading Serpong, Tangerang, Indonesia, Episode Gading Serpong is a 320-room luxury cultural hotel where contemporary hospitality meets the living heritage of Banten. Across its Deluxe, Premier, Executive, and Suite categories, the hotel brings together two distinctive cultural identities—Baduy and Peranakan—creating an experience deeply rooted in place, heritage, and storytelling.
Under its signature philosophy, **“Unfolding History, Retelling the Story,”** Episode Gading Serpong reinterprets local heritage through a contemporary lens. Rather than presenting culture as decoration, its influence unfolds throughout the guest journey, expressed through interior details, craftsmanship, culinary experiences, and wellness rituals. Baduy handwoven textiles are thoughtfully paired with distinctive Peranakan motifs, creating a refined visual language that bridges tradition and contemporary luxury.
At **Babah Ramu Dine & Bar**, heritage comes to life through a culinary journey inspired by Banten and Peranakan flavors. Regional specialties such as **Rabeg Kambing, Angeun Lada, and Sate Bandeng from Serang** celebrate local culinary traditions, while Baduy honey and palm sugar enrich the beverage program. Signature **Lahang**, a traditional Baduy beverage made from palm sap, reflects the community’s enduring connection with nature and craftsmanship.
The story continues at **Sandjong Spa**, where traditional wellness practices are transformed into restorative experiences. Body massage, *lulur*, dry massage, reflexology, and a distinctive Chinese postpartum treatment incorporate traditional techniques and herbal oils.
Beyond the guest experience, Episode Gading Serpong is guided by four pillars: **Cultural Conservation, Culinary Heritage, MSME Empowerment, and MICE Development**. Through **Soroso Artisan Gallery**, local MSMEs gain a platform to showcase their craftsmanship and products, strengthening the relationship between hospitality and the creative economy.
Strategically positioned near **ICE BSD, AEON Mall BSD, and Summarecon Mall Serpong**, the hotel also contributes to Banten’s growing MICE potential by connecting business, culture, and community.
**Episode Gading Serpong is a contemporary expression of Banten—where heritage is preserved, stories are reinterpreted, and local culture continues to unfold for a new generation.**
**EPISODE GADING SERPONG — UNFOLDING HISTORY, RETELLING THE STORY.**
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